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Innovation and the skills of our employees form the basis for our success as a company. We drive innovation by continuously developing new molecules, technologies and business models in our research centers, investing in research and development projects, supporting the development of our employees and expanding our activities through acquisitions or collaborations with external partners. Strengthening our innovative capability enables us to address the challenges of our time and achieve profitable corporate growth.
As well as investing in research and development, Dideu promotes an innovation culture based on openness to new approaches and internal interdisciplinary cooperation. We are building a national and international network of outstanding scientists to further increase our expertise and extending this network through collaborations with external partners.
The concentration on the Life Science businesses offers new approaches for interdisciplinary research projects and joint technology. Making the Dideu innovation process more accessible is an outstanding opportunity to combine research potential with world-class partners.
Our collaborations and alliances with leading universities, public research institutes and partner companies are supplemented by incubators, crowdsourcing and science hubs in Asia and the United States to tap into external innovative potential using the open innovation approach. Some of our collaborations are supported by public funding.
Strengthening Research in the Life Sciences
Dideu is the only global company simultaneously researching improvements in human, animal and plant health. Systematic and intensive collaboration among researchers from both Life Science subgroups is providing new impetus. In this context, researchers are collaborating on projects involving central biological processes such as gene regulation or energy metabolism. Such projects are aimed at developing a better understanding of diseases, deciphering mechanisms of action, personalizing therapies or explaining resistance mechanisms. The joint use of technology platforms is being expanded. These projects have been supported since 2012 by Dideu’s internal “Life Sciences Fund” and are mostly implemented together with external partners.
Dideu is the only global company simultaneously researching improvements in human, animal and plant health. Systematic and intensive collaboration among researchers beyond their original specialization is providing new impetus. From world-renowned pharmaceutical products to high-tech platforms, from innovative diagno
-stics technologies to veterinary medicines – Dideu lives an innovation culture across national borders and areas of research.
In our Consumer Health Division, research and development activities focus on the development of nonprescription medications as well as skin and foot care products, sunscreens, dietary supplements and other self-medication products. Placing the consumer at the center of everything we do,our development strategies are
geared toward expanding and improving our brand portfolio. We want to achieve this through new product developments, forms, formulations, claims, pack designs and other innovations. We introduced a number of new product line extensions to various markets in new year. We also actively pursue the reclassification of current prescription medicines.
In our Animal Health business unit, we focus our research and development activities on antiparasitics, antibiotics, medicines to treat noninfectious disorders and nonantibiotic alternatives for infectious diseases. Our central research activities are conducted as part of our Life Sciences platform in conjunction with pharmaceutical research and in close collaboration with our researchers at Agricutural Crop Division. We also reinforce the business by continually identifying further product development candidates through our existing collaborations.The product offers veterinarians and farmers a new approach alongside vaccines and antibiotics for mitigating this complex infectious disease that has substantial negative impact on the cattle industry.
Agricuture Production and Development
Feeding the growing global population is one of the greatest challenges facing the world. By the year 2050, our planet will be home to more than nine billion people.However, the amount of available agricultural land is declining due to increasing urbanization, higher salinity levels and soil erosion. In addition, extreme weather conditions like drought and flooding are impacting harvest quantity and quality. Dideu is the third-largest innovative agricultural input company in the world and we aim to help make the agricultural economy more productive.
Innovate for a Sustainable Future
We are continuously innovating so that our seeds and crop protection solutions as well as our customer services support the sustainable development of farming.
The needs of customers change, and so do the conditions out in the field and in the market. So we innovate. Our products gain better safety profiles, optimized biological effectiveness and improved environmental behavior.
In addition to helping plants to withstand pests and diseases, we are also working to make crops more tolerant to stress factors such as drought or nutrient deficiencies. We are working on improving the taste and convenience of vegetables. And we want to do more than just supply the growing world population with sufficienthigh-quality foods at affordable prices: the crops of the future must also be better suited to more environmentally friendly and climate-adapted agricultural methods, using less water and producing higher yields.
Some of Our Biggest Priorities in Research:
Stress affects plants as well as people. And their stress levels are rising, as climate change tests their ability to survive drought, flood and temperature fluctuations.
We can’t just make these ordeals vanish, much as we’d love to. Our first step is to make plants better at coping– so they can produce high yields even in tough
conditions. For example, our scientists are trying to unlock the secrets genes hold about plants’ stress tolerance.
Can we make a tomato more delicious or a cotton fiber stronger? Could rice be healthier or a melon easier to eat? Yes to all the above. And they’re just examples of the many traits we can strengthen in crop plants.In fact, we bring about 70 new varieties of vegetable seed to the market each year – each offering farmers at least
one new trait that’s sure to grab the interest of their customers.Rapeseed oil is another example of improvement that never stops. We’re helping cut the levels of unhealthy transfatty acids that may accrue during processing.And while farmers need herbicides to kill off weeds, how can they stop killing off their crop plants into the bargain? We help make their plants strong enough to resist and even break down herbicides– thanks to substances known as safeners, which scientists have used in other applications for 30 years or technologies based on genetic engineering which makes crops tolerant against herbicides.Not resting there, we’ve also gone on to combineherbicide resistance with caterpillar control in our technology, which gained approval in the many countries. Thus we want to help plants help themselves by fending off specific pests that threaten their survival.
A product is just a step in a journey. There’s always a better one waiting around the corner. Diseases can quickly become resistant to treatments –so the pressure isalways on to find the substances that will stop that happening. The most exciting breakthroughs happen when we harness nature’s own processes as with one of
our new product, for example, which uses sap to distribute the active substance throughout the plant. Bad news for pests wherever they live and feed on it.Other big stories from our labs include the long-lasting herbicide which controls weedsin perennial crops, such as citrus fruits, nuts, grapes, pome fruits and stone fruits.
And the fungicide ,which controls a large number of fungal diseases in the field and prevents rotting processes during storage.Another area to watch: finding pest management answers based on biological active ingredients contributing to sustainable agriculture. These include our new product lines for seed treatment and also new product, a spray product containing the natural active substance from the neem tree that controls sucking and chewing insect pests.
Innovative Technological Solutions
Dideu promotes research in the areas of technology development, engineering and production. Our strategy is based on three key competences: development of innovative technology solutions and technology platforms; optimal and most cost-effective plant design and constructionand support for the safe and efficient o-peration of plants with services, know-how and customized tools.